With production of around five hundred thousand wristwatches per year, TAG Heuer ranks fourth among international up-market sport watch companies. As can be surmised from the previous sentences, this Swiss brand name bought by LVMH in 2007 is characterized by its obsession with the chronometric accuracy. Evidently this had not been the very first time TAG Heuer had stood out from the crown in 2004 TAG Heuer garnered much awareness with the launch of the Micro-timer, the only real digital watch available on the market accurate 1/1000th of a second.

Given that Ninety percent of chronographs are quartz and merely measure time to a tenth of a second, the Caliber 360 heralded a major accomplishment. In 2005, TAG Heuer made news headlines by introducing the Caliber 360, the earliest mechanical chronograph precise to 1/1,oooth of a second. In the span of some three years TAG Heuer has produced an innovative standard in sport watches by developing chronographs correct to tenths, hundredths, as well as thousandths of a second, and by maintaing an edgy design style powered by innovative concepts.

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